Secrets of the Sideshows

By Stefan Isaksson

Secrets of the Sideshows
Joe Nickell
University Press of Kentucky
401 pages
ISBN: 0813123585

Joe Nickell’s latest is quite different to other books published by him during the last few years. It’s not really an investigative book and it doesn’t discuss anything paranormal or unexplainable, and also, the entire books feels more like a pursuit of a personal hobby than the critical examination usually delivered by Nickell’s sharp pen. However, in no way does this mean it’s not worth reading, just because it happens to be more personal and relaxed than his other works. Quite the opposite, actually. Secrets of the Sideshows is an exciting experience of the mostly American phenomenon of carnys, sideshows, freaks, and carnivals.

It’s not easy to find fitting translations to the above terms, and no American-style sideshows have ever made it big in Sweden. But it’s still very possible to enjoy the book, even though one happens to be Swedish.

History is filled with numerous examples of strange people having displayed strange abilities, exotic animals from far-away countries have always fascinated the audience, and the grotesque, different, and sometimes flat out revolting have always been sure to make people curious. During the latter half of the 19th century traveling sideshows and carnivals started gaining more and more popularity, and the circuses of today can be considered to be the descendants of these productions. Nickell – who himself used to be a carny – paints a fascinating portrait of these pioneers of an odd business concept, and he makes it very clear to the reader that people throughout all of history, including contemporary man of course, have been exploited by shrewd entrepreneurs who have been quick to realize how to make big money from letting people witness what they have a problem comprehending.

However, the main focus of the book is on the people, animals, or objects that were exhibited. Giants, midgets, fat people, snake women, Guerilla Girl, “human skeletons”, Frog Boy, fire eaters, bearded ladies, normal-looking people with not-so normal abilities, and many, many more are discussed, often accompanied by photographs from Nickell’s personal collection. Cows with five legs, infants with two heads, alleged mermaids, Bigfoot and other weird are mentioned also. Nickell isn’t afraid to expose how many of the magical acts were done, and he’s also not afraid to expose how many of the faked oddities were manufactured (for instance, it was possible to make a “mermaid” using the upper body of an ape and the lower half of a fish). But still Nickell is keen not to neither romanticize nor ridicule anything. It’s a fascinating study – or rather exploration – of both human behavior and strange individuals, and these days when the days of glory for the sideshows are all but gone the book becomes an important documentation of the strangest of all creatures: the human being.

(But on page 201, Nickell makes a major blunder when he refers to Anton LaVey, the founder of the first openly satanic movement, Church of Satan, as a “Satanist” in quotation marks. I’ve never encountered this spelling before, and I honestly would never have thought a learned man such as Joe Nickell would make such a strange mistake.)